New University of the Arts London Logo, or Why I Hate Helvetica

I personally disagree with the bashing of Helvetica in the article below but that’s as much of an ideological topic as religion, culture or political view. Still, the new UAL identity is, in my humble opinion, an improvement. Add in some design committees, business stakeholders and you get an impossible environment to go beyond this execution. Sometimes, business objectives trump design application, implementation and creativity… sadly.

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